The global makeup brush market is undergoing a seismic shift. As ESG (Environmental, Social, and Governance) criteria become central to consumer purchasing decisions, manufacturers are pivoting from traditional plastics and animal hair to biodegradable, recycled, and synthetic high-performance alternatives. We are at the forefront of this evolution, integrating material science with ergonomic design.
Information Gain: Our recent research focuses on "PCR (Post-Consumer Recycled) Plastics" and "Bio-based Filaments." Unlike standard synthetic brushes, our filaments utilize PLA (Polylactic Acid) and modified corn-starch derivatives that offer the same capillary action as natural hair without the ethical or environmental cost.
By 2026, the sustainable personal care market is projected to reach $28 billion. Our strategy involves providing "Information Increments" to our clients—helping brands understand not just the 'how' but the 'why' behind eco-friendly material selection, from carbon footprint reduction to life-cycle analysis.
Shenzhen Jiasheng Industrial Co., Ltd. was established in 1991. At the beginning of it’s establishment, we mainly produced synthetic filaments, which were widely used in hair brushes, toothbrushes, makeup brushes, false eyelashes and other fields. After years of research and development, we have accumulated rich experience in the performance of filaments and the development and application of new materials.
In 2008 we joined forces with downstream manufacturers to start the production of hair brushes, toothbrushes, makeup brushes, and finished false eyelashes. As plastics pollute the environment increasingly, we are also looking for ways to continuously improve the service life of our products and continue to increase the use of recyclable, degradable and other environmentally friendly materials.
In response to global geopolitical uncertainties and trade barriers, we are expanding our manufacturing footprint. By 2024, our new production bases in Thailand and Vietnam will be operational, ensuring tariff-optimized shipping and supply chain stability for our North American and European partners.
Integrating solar-powered manufacturing in our Shenzhen and Thailand facilities to reduce the carbon intensity of brush ferrule production.
Developing 100% soil-compostable brush handles using bamboo fiber and coffee ground composites, moving beyond simple "recyclability."
Utilizing AI to optimize bristle density and filament taper, reducing material waste during the tufting process by up to 15%.
High-durability hair brushes designed for heat resistance and ergonomic use in high-traffic salons.
Retail-ready makeup brush sets featuring FSC-certified wood handles and plastic-free packaging.
Replaceable head toothbrushes designed for the European market's strict waste reduction directives.
Since our establishment, we have always prioritized investment in research and development, and have continuously tried innovative processes and cutting-edge materials to improve quality and efficiency. We have always regarded it as our responsibility to provide better quality products and minimize carbon emissions and reduce plastic pollution.
Jiasheng
