The cosmetic industry is undergoing a seismic shift. As global plastic waste surpasses 350 million tonnes annually, the beauty sector—traditionally a heavy user of virgin PBT and PA6 polymers—is facing unprecedented regulatory and consumer pressure. Biodegradable makeup brush filaments have evolved from a "premium option" to a core requirement for brands aiming for ESG (Environmental, Social, and Governance) compliance.
At Shenzhen Jiasheng Industrial Co., Ltd., we recognize that the procurement needs of global enterprises are no longer just about "softness" or "pick-up power." Today’s industry leaders demand Information Gain: they need data-driven evidence of biodegradability, mechanical longevity, and supply chain stability. Our role as a leading factory is to bridge the gap between high-performance synthetic aesthetics and earth-friendly decomposition.
Shenzhen Jiasheng Industrial Co., Ltd. was established in 1991. At the beginning of its establishment, we mainly produced synthetic filaments, which were widely used in hair brushes, toothbrushes, makeup brushes, false eyelashes and other fields. After years of research and development, we have accumulated rich experience in the performance of filaments and the development and application of new materials.
In 2008 we joined forces with downstream manufacturers to start the production of hair brushes, toothbrushes, makeup brushes, and finished false eyelashes. As plastics pollute the environment increasingly, we are also looking for ways to continuously improve the service life of our products and continue to increase the use of recyclable, degradable and other environmentally friendly materials.
Strategic Outlook: In response to the impact of global geopolitical uncertainties and trade barriers, we have begun preparing to build production bases in Thailand and Vietnam in 2024.
We are transitioning from traditional petroleum-based PBT to PLA (Polylactic Acid) and PBS (Polybutylene Succinate) blends. These materials offer the same tensile strength and "memory" as nylon but decompose into organic matter in industrial composting environments.
Our proprietary chemical etching process ensures that biodegradable filaments maintain a 0.01mm tip diameter. This mimics the softness of natural animal hair while remaining 100% vegan and cruelty-free.
Navigating the complexity of ECHA (REACH) and FDA regulations. Our roadmap includes ISO 14001 certification across all new Southeast Asian facilities to guarantee localized support and duty-free benefits for Western markets.
"We integrated the production of materials and finished products so that we can better control quality, cost and production efficiency."
For global beauty conglomerates, the challenge is not just finding a biodegradable makeup brush filaments supplier, but finding a strategic partner that can handle high-volume OEM/ODM demands with consistency. The procurement bottleneck often lies in the "tapering quality" of eco-materials—early bio-plastics were prone to brittleness. Jiasheng has solved this through molecular modification, ensuring that our eco-filaments withstand 5,000+ cleaning cycles without losing their structural integrity.
With our new hubs in Thailand and Vietnam (2024), we offer a "China + 1" strategy. This reduces the risk of supply chain disruption and offers our clients:
Our bio-based filaments are designed to decompose in industrial composting facilities within 180 days, conforming to ASTM D6400 and EN 13432 standards. In home composting environments, the process varies by temperature and microbial activity.
Yes. Through our 30+ years of material science experience, we have developed a blend that matches the elastic recovery and powder-pickup of high-end synthetic fibers. You do not have to sacrifice performance for sustainability.
Absolutely. We offer full ODM/OEM services. We can customize the filament diameter (from 0.05mm to 0.20mm), the taper length, and use eco-friendly pigments for custom branding.
By establishing dual production bases in China and Southeast Asia (Thailand/Vietnam), we mitigate the impact of geopolitical fluctuations and ensure a steady supply for our global partners.
With over three decades of mastery, Jiasheng is not just a factory; we are an innovation hub for the circular economy. Let us help your brand transition to a sustainable future without compromising on the luxury feel your customers love.
Jiasheng
