The global cosmetic tool market has evolved from simple utility to highly aesthetic "Social-Ready" products. Glitter makeup brushes, particularly those featuring liquid flow handles and premium synthetic filaments, dominate the mid-to-high-end OEM/ODM sector. As of 2024, the demand for visual differentiation in beauty kits has driven a 15% YoY growth in liquid-filled handle designs.
Manufacturing excellence is no longer just about assembly. Leading manufacturers like Shenzhen Jiasheng have integrated filament production with final assembly. This vertical integration allows for precise control over "bristle memory," softness coefficients, and eco-friendly material application, ensuring that glitter handles are paired with professional-grade performance.
The industry is transitioning toward biodegradable glitter and PCR (Post-Consumer Recycled) plastics. Modern ODM manufacturers are replacing traditional PET glitter with cellulose-based alternatives to meet EU and North American micro-plastic regulations without sacrificing the "sparkle" effect that consumers crave.
Our technical approach combines 33 years of material science with modern industrial design. We don't just make brushes; we engineer application experiences.
We started in 1991 as a synthetic filament manufacturer. Our roadmap includes the development of antimicrobial PA612 filaments and tapered bionic hair that mimics natural squirrel hair for superior powder pickup and release.
For glitter handles, we utilize advanced ultrasonic welding and leak-proof sealing technologies. This ensures that the aesthetic liquid remains stable under varying atmospheric pressures—essential for international shipping and air travel.
By 2025, our goal is to transition 40% of our ODM production to degradable materials. We are currently testing corn-starch based handles and recycled aluminum ferrules to reduce the carbon footprint of the beauty supply chain.
Shenzhen Jiasheng Industrial Co., Ltd. was established in 1991. At the beginning of its establishment, we mainly produced synthetic filaments, which were widely used in hair brushes, toothbrushes, makeup brushes, and other fields. After years of R&D, we have accumulated rich experience in the performance of filaments and the application of new materials.
In 2008, we joined forces with downstream manufacturers to start the production of finished hair brushes, toothbrushes, and makeup brushes. This allowed us to get closer to consumers and understand market needs in depth.
Global Footprint: In response to global geopolitical uncertainties, we are preparing to build production bases in Thailand and Vietnam in 2024 to ensure a stable global manufacturing supply chain system.
Prioritizing R&D to minimize carbon emissions and plastic pollution through material substitution.
Tailored design, material selection, and functional configuration to meet personalized brand needs.
Controlling everything from filament extrusion to final assembly for maximum efficiency.
Strategically located factories to navigate trade barriers and optimize shipping costs.
Focus on Vegan & Cruelty-Free certifications. Our glitter brushes for North American markets emphasize bold designs and highly durable synthetic hair that withstands frequent washing with chemical cleaners.
Emphasis on Precision & Softness. The J-Beauty and K-Beauty sectors demand ultra-fine tapered filaments for detailed eye makeup, often utilizing our specialized PA6 material technology.
Requires Ergonomic Balance. Even with glitter-filled handles, professional artists require a specific weight distribution. Our ODM process includes weight-balancing the handle to ensure comfort during long sessions.
ODM glitter brushes offer unique brand differentiation. By using liquid-filled handles with suspended glitter, brands can create a "sensory experience." Technically, our ODM process ensures these handles are leak-proof and use non-toxic cosmetic-grade oils.
With 30+ years in filament extrusion, we control the entire molecular structure of the hair. We use high-grade PA6 and tapered technology to ensure the bristles are soft yet resilient, mimicking the cuticle structure of natural hair for better performance.
MOQ varies depending on the level of customization. For standard shapes with custom glitter colors, it usually starts at 1,000 sets. For completely new mold designs (OEM), the requirements are higher to cover tooling costs.
We are actively integrating biodegradable materials and reducing plastic waste. Our new factory expansions in SE Asia also focus on energy-efficient manufacturing processes to lower the overall carbon footprint per unit.
Yes, all our products meet REACH, RoHS, and FDA standards for cosmetic tools. We perform rigorous testing for liquid stability, bristle retention, and ferrule corrosion resistance.
This strategic move in 2024 allows us to provide more flexible shipping options, avoid specific regional trade tariffs, and ensure a resilient supply chain for our global partners in the US, Europe, and Asia.
Jiasheng
